When it comes to the construction industry, safety is always a top priority. But what if there was a way to make safety practices even more engaging and effective? That's where Scratchie comes in. In this blog post, we'll dive into the world of Scratchie, the innovative safety app that's changing the game for construction companies in Australia and beyond.
Scratchie was founded by two Australian construction industry veterans who were determined to revolutionise safety in their field. Their vision led to the creation of an app designed to enhance safety by rewarding safe behaviour among workers. This unique approach not only encourages a positive safety culture on construction sites but also complements existing safety practices and procedures.
Since its inception, Scratchie has evolved to meet the needs of large construction companies and is continuously working to adapt its offerings for various industries with safety concerns. With a focus on innovation and a commitment to safety, Scratchie is poised to become a key player in the construction safety landscape.
The Mechanics of Scratchie
One of the key features that sets Scratchie apart is its system of categorised rewards. The app allows supervisors to issue on-the-spot rewards to workers who demonstrate a positive safety attitude, motivating them to be more engaged and attentive. By targeting specific safety behaviours, decision-makers can promote the practices they wish to encourage, such as fall prevention or proper use of personal protective equipment.
Scratchie is also designed to integrate with existing safety platforms in the construction industry, allowing these platforms to issue rewards through their app, "Powered by Scratchie." This seamless integration ensures that Scratchie can easily become part of a company's existing safety management system.
Additionally, Scratchie offers a tailored approach to safety with its unlimited categories feature. Each industry can create its own categories to reward workers for specific behaviours, ensuring that the app addresses the unique safety needs and regulations for each sector.
Target Market & Expansion Plans
Initially, Scratchie has focused on large construction companies in Australia with a turnover of more than $100 million. The app is already used by major Australian builders such as Laing O'Rourke, John Holland, and Richard Crookes. However, the company has its sights set on global expansion, with plans to enter the US, UK, Canada, and other markets.
Scratchie's innovative approach is not limited to the construction industry. The app can also be adapted for use in various sectors where workplace safety is a significant concern, such as healthcare, manufacturing, airlines, and logistics. This flexibility positions Scratchie as a versatile solution for companies looking to enhance their safety culture and performance.
How Scratchie Benefits Builders
Embracing Scratchie as a part of their safety management systems can bring numerous benefits for builders. Not only does it encourage a positive safety culture on construction sites, but it also helps to motivate workers to be more engaged and attentive. Furthermore, Scratchie's ability to complement existing safety practices and procedures makes it a valuable addition to any construction project.
One of the key advantages of Scratchie is its integration with leading safety platforms such as Procore and Hammertech. This seamless integration ensures that construction companies can continue to use their preferred safety management tools while enhancing their safety culture with Scratchie's innovative reward system.
Case Study: Australia Post Sorting Facility in Sydney
A great example of Scratchie's impact on a construction project can be seen in the new Australia Post sorting facility in Sydney. Owned by Goodman and built by Richard Crookes, the project implemented Scratchie to improve safe work attitudes and streamline safety management processes.
The results were impressive. Surveys conducted on the project showed a 28% improvement in safe work attitudes. Furthermore, an overwhelming 96% of workers preferred working on a site utilising Scratchie. The app's rewards system not only promoted a positive safety culture but also led to better overall worker satisfaction.
Another notable benefit of Scratchie implementation was the time saved by supervisors. On the Australia Post sorting facility project, supervisors saved 1-2 hours per week as safety housekeeping tasks were completed by workers before supervisors needed to delegate them. This time-saving advantage allowed supervisors to focus on other critical aspects of the project, boosting overall productivity.
Scratchie takes the security of its app and user data very seriously. To protect sensitive information, the app resides on encrypted AWS load balanced servers, with a Wazuh layer added for extra security. Additionally, Scratchie partners with Zai to manage financial information, ensuring that all transactions and data are stored on industry-grade encrypted servers.
Competitive Advantage & Future Prospects
As the only player in the market offering on-the-spot categorised rewards, Scratchie differentiates itself from competitors by providing a unique approach to safety improvement. Its ability to create unlimited categories and address specific safety needs and regulations within each industry makes it a versatile solution for companies looking to enhance their safety performance.
As Scratchie expands into international markets and new industries, it will continue to leverage its unique features and strong integration with leading safety platforms. By doing so, Scratchie aims to become a leading force in workplace safety culture improvement, meeting the expectations of senior leaders and safety managers in construction and beyond.
Trial Scratchie on Your Project
Discover the benefits of Scratchie firsthand by implementing it on your next construction project. Experience how Scratchie's innovative approach to safety can improve your safety culture, increase worker satisfaction, and even give your company an edge in winning more projects. Don't miss out on the opportunity to enhance your safety management system with Scratchie – trial it on your project today.
Q: How does Scratchie work?
A: Scratchie is an app that allows supervisors to issue on-the-spot rewards to workers who demonstrate a positive safety attitude. The app offers categorised rewards that target specific safety behaviours, making it easy for companies to promote the safety practices they find most important.
Q: What types of rewards can be issued through Scratchie?
A: Scratchie supports a wide range of rewards, such as gift cards, cash, and vouchers. Additionally, the platform allows companies to create their own categories, ensuring that the rewards are tailored to their specific safety needs and regulations.
Q: How can Scratchie help improve safety on our construction site?
A: By offering immediate, tangible rewards for safe behaviour, Scratchie motivates workers to be more engaged and attentive to safety. This positive reinforcement approach has been shown to lead to significant improvements in safe work attitudes and overall safety culture on construction sites.
Q: How does Scratchie integrate with existing safety platforms?
A: Scratchie is designed to integrate seamlessly with leading safety platforms such as Procore and Hammertech. This allows construction companies to continue using their preferred safety management tools while enhancing their safety culture with Scratchie's innovative reward system.
Q: Is Scratchie secure?
A: Yes, Scratchie places a high priority on security. The app resides on encrypted AWS load balanced servers with a Wazuh layer for added security. Financial information is managed by Scratchie's partner, Zai, which maintains industry-grade encrypted servers.
Q: What industries can benefit from Scratchie?
A: While Scratchie is primarily targeted towards large construction companies, its innovative approach can be adapted to various industries, including healthcare, manufacturing, airlines, and logistics, where workplace safety is a significant concern.
Q: Can Scratchie help our company win more projects?
A: Yes, by demonstrating a clear commitment to both safety and innovation through the use of Scratchie, your company can gain a competitive edge in winning more projects.
Q: How much does Scratchie cost?
A: Scratchie offers flexible pricing plans tailored to the needs of each construction company. For more information on pricing, please contact Scratchie directly.
Q: How do we get started with Scratchie?
A: To get started with Scratchie, simply reach out to their team and express your interest in trialing the app on your project. They will guide you through the onboarding process and provide any necessary support.
Q: Can Scratchie be customized for our specific safety needs?
A: Absolutely. Scratchie allows you to create unlimited categories, ensuring that the rewards and safety behaviours targeted are tailored to your company's specific safety needs and regulations.
Q: How do we track the effectiveness of Scratchie on our projects?
A: Scratchie provides detailed analytics and reporting features that enable you to track improvements in safe work attitudes, worker satisfaction, and overall safety culture on your construction sites.
Q: What kind of support does Scratchie provide?
A: Scratchie offers dedicated customer support to ensure that any questions or issues are addressed promptly and efficiently. Their team is committed to helping you make the most of the app and achieve your safety goals.
Q: Are there any case studies or success stories with Scratchie?
A: Yes, there are several case studies available, such as the new Australia Post sorting facility in Sydney. This project saw a 28% improvement in safe work attitudes and a 96% worker preference for working on a Scratchie site, as well as significant time savings for supervisors.