McDonald's

Preventing Cross Contamination

Gamifying Food Safety for Better Compliance

Discover how McDonald's restaurants could use Scratchie to transform food safety compliance by gamifying hygiene practices and reducing cross-contamination risks.

Client

McDonald's

Services

Food Safety Recognition, Hygiene Champion Awards, Clean Kitchen Rewards, Team Challenges, Shift Competition Leaderboards

Date

2025

Industry

Quick Service Restaurant

McDonald's franchisees exploring Scratchie could discover powerful ways to address cross-contamination challenges by turning food safety from a compliance requirement into an engaging team activity through instant recognition for proper hygiene practices.

Enhanced Food Safety Compliance

Create a culture where crew members actively compete to maintain the highest hygiene standards through instant rewards. By recognising proper glove changes, sanitisation procedures, and allergen handling immediately, restaurants could see significant improvements in compliance rates. The gamification approach makes food safety engaging rather than tedious.

Improved Crew Retention

Boost team morale and reduce turnover by making crew members feel valued through instant recognition. When employees receive immediate rewards for food safety excellence, they develop stronger connections to their workplace. This positive reinforcement approach could significantly improve retention rates in an industry known for high turnover.

The opportunity to transform food safety through positive reinforcement is significant. By making hygiene practices immediately rewarding and visible, QSR operations could build cultures where food safety becomes a source of team pride rather than just another requirement. The potential for improved compliance, enhanced engagement, and better safety outcomes suggests that gamified recognition could revolutionize how the industry approaches cross-contamination prevention.