Energise Platform: 89% of Power Station Workers Receiving Recognition
Tech-Enabled Recognition Bridges Field-Office Divide
AGL achieved 89% of 4,000+ employees receiving recognition and 68% actively giving recognition within 12 months - a 16 percentage point year-over-year improvement across 25+ energy assets.
When AGL Energy deployed O.C. Tanner's Culture Cloud as "Energise" across their 25+ power generation sites, they solved a critical challenge: how do you unite coal plant operators, wind farm technicians, and Melbourne office analysts in one recognition culture? The answer lay in meeting workers where they are - with mobile apps, QR codes, and AI coaching that made recognition accessible for everyone, achieving industry-leading 68% active participation.
AGL's Energise platform, powered by O.C. Tanner Culture Cloud, achieved 89% of employees receiving recognition and 68% actively giving recognition within 12 months - a 16 percentage point year-over-year improvement (Source: O.C. Tanner Case Studies, 2024). The breakthrough came from addressing a universal challenge: many employees want to recognize colleagues but struggle with articulation.
The generative AI Recognition Coach provides micro-coaching to help employees craft values-aligned messages. Graeme Sennett, Senior Manager of P&C Policy, explained: "The new AI Recognition Coach has helped make giving meaningful recognition easier for our people, particularly where employees might feel they aren't good at expressing their thoughts in words" (Source: O.C. Tanner, 2024). This tool proved especially valuable for power station workers and field technicians who may be less confident in written expression, enabling 88% manager participation and 54% non-management participation.
The three-tier recognition architecture - High Fives (non-monetary eCards), Shoutouts (values-tied monetary awards), and Ovations (significant contribution rewards) - drove a 24% increase in daily recognition events and 30% increase in unique monthly givers. Points redemption increased 41% year-over-year, indicating employees find rewards meaningful enough to actively engage (Source: O.C. Tanner/AGL Energy, 2024).
AGL's Amanda Lee, Chief People Officer, emphasized: "Our recognition program was designed to be used every day. We made sure that it was easy to use on the phone or through their computers" (Source: O.C. Tanner, 2024). This multi-modal approach - mobile apps, desktop, QR codes at operational sites, digital noticeboards, email, and intranet - ensures every worker has accessible recognition pathways.
The company's SAP Innovation Award-winning iOS app built on SAP S/4HANA reduced job site analysis steps by 60% through mobile digitization (Source: SAP News, 2021). For power station workers, QR code systems and digital noticeboards at operational sites provide instant recognition capability. A technician conducting rounds can scan a QR code to immediately acknowledge a colleague's proper lockout-tagout procedure, creating direct behavior-reward connection at the moment of observation.
Business impact metrics validate the approach: 72% employee engagement score (up 5 points), 75% inclusion index, 11% attrition (down from 13%), and 92% key talent retention (up from 83%). During AGL's complex energy transition, underlying EBITDA increased 63% to $2.2 billion while the company earned recognition as Australian Financial Review Best Place to Work 2024 (Source: AGL Annual Report 2024; AFR, 2024).
AGL Energy proves that recognition systems must meet workers where they are, not force workers to adapt to office-designed systems. The combination of AI coaching, mobile accessibility, and QR codes created a recognition ecosystem where a turbine technician has the same recognition capability as a corporate analyst. For Queensland utilities like Stanwell, this demonstrates that Scratchie's QR code system and instant rewards are perfectly suited for power station environments where moment-of-observation recognition drives safety culture transformation.
About Us
Scratchie is an Aussie-born startup on a mission to make work a winning place for everyone. What started in construction is now transforming workplaces everywhere—with simple, instant rewards that make doing good feel fun.
%201%20(1).svg){kind=icon}
.svg){kind=logo}